Zip hoodies, packable quilted puffers, track jackets, knits and fleece sweatpants — built for cold mornings and late nights. Pick your piece, colour and size, then order on WhatsApp.
Five categories, eleven pieces, fourteen colours. Tap one to jump straight into the shop.
Hover or tap a piece to pull it forward. Click it again to see every photo, colour and size.
We stock the pieces you actually reach for — the hoodie you sleep in, the sweatpants you never take off, the puffer that packs into its own pouch.
Every drop is small and picked by hand, piece by piece. Easy to layer over a tee or under a coat. And when it's gone, it's usually gone — that's why the community hears first.
Close-ups of the actual pieces — the fleece, the zips, the quilting. This is what lands at your door.
Measurements are of the garment laid flat, in inches. Everything runs slightly relaxed.
| Size | Chest | Length | Shoulder |
|---|---|---|---|
| S | 40 | 26 | 19 |
| M | 42 | 27 | 20 |
| L | 44 | 28 | 21 |
| XL | 46 | 29 | 22 |
| XXL | 48 | 30 | 23 |
| Size | Waist (relaxed) | Length | Hip |
|---|---|---|---|
| S | 28–30 | 39 | 40 |
| M | 30–32 | 40 | 42 |
| L | 32–34 | 41 | 44 |
| XL | 34–36 | 42 | 46 |
| XXL | 36–38 | 43 | 48 |
Wrong size? Exchange within 7 days of delivery — unworn, tags on.
Straight from our WhatsApp — the messages that make us restock.
The olive hoodie looks better in person. That washed colour is exactly what I wanted.
Ordered two joggers on WhatsApp at night, they confirmed by morning, delivered in four days.
Size guide was spot on. XL windbreaker, boxy fit, hem toggle is a nice touch.
Drops sell out in the WhatsApp community before they ever hit Instagram. Join free and you'll get:
Prefer to just chat? Message +91 93689 86368
Your order ID is . We've got your order and will pack it within 48 hours.
We're also sending your tracking link to your WhatsApp () in the next few minutes. Keep it — it shows every step, and your courier tracking number (AWB) once it ships.
UPI ID:
On a computer? Scan the QR with your phone — the amount is already filled in. Your order ID is in the payment note. We pack your order once the payment shows up.
Add your pieces to the bag, fill in your name, phone and address, and tap Order now. Your order is placed straight away and you get an order ID — use it on the tracking page any time.
Yes, COD is available across most of India, with a ₹99 cash handling charge added to the order. Pay by UPI or GPay when you order and there's no extra charge.
We dispatch within 48 hours of confirming. Most cities receive it in 3–6 days; you can follow it any time on the tracking page with your order ID.
Message us within 7 days of delivery. If the piece is unworn with tags on, we'll exchange the size.
Photos are of our actual stock, retouched onto a clean white background, so shade can differ slightly from what you see. Washed pieces also vary a little piece to piece. Ask on WhatsApp and we'll send a real photo before you order.
Join the 52 Alive WhatsApp community. Drops, restocks and members-only prices go there before anywhere else.